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Role of conscience in social action storytelling

February 21st, 2010 · No Comments

Two UK TV ads use the ‘voice of conscience’ to great effect.
The first is an ad where a man who drove too fast through town is
haunted by visions of the contorted dead body of the child he ran
over.
The second is a frustrated man banging in on his own living room
window as he watches another version of himself being verbally abusive
to his partner. He can’t hear himself.
It’s great to see fresh perspectives being used in social action
shorts like these.

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