Watch Your Audience Grow

UK media regulator OFCOM defines media literacy as: "the ability to access, understand and CREATE communications in a variety of contexts". I think it’s great that the word ‘create’ appears there.

University of Tokyo’s Shin Mizukoshi’s definition is even better, because it speaks of individual authors, and is explicit about the fact that one needs both the equipment and the skills to create: "Activities for independent communication via media in an information society, and the technologies and knowledge that support these activities"

http://www.mode-prj.org/document/HongKong2005_1ppt.pdf .